The Void Oculus

Grand Opening event in the Oculus NYC.

Agency: BMF

Role: Design Lead

WHO: The Void

WHAT: Our team was tasked to design a grand opening event to celebrate a pop up of The Void VR experience in NYC.

250 VIPs, media and influencers journeyed through the world of The Void while mingling, enjoying food & beverages and discovering the unparalleled virtual reality experience. We built the experience from scratch, complying with strict timelines and design guidelines.

Special features included educational moments called “artifact alleys”, where guests learned the story behind the creation of The Void machinery, a DJ stage, a step and repeat photo moment and a gif photo studio, where guests were transported into 3 different VR environments.

WHY: To create buzz around The Void virtual reality experience in NYC with media and influencers.

WHEN: June-August 2019

WHERE: The Oculus, NYC