Mastercard at Create & Cultivate

Mastercard Experience at Create & Cultivate Event.

Agency: BMF

Role: Pre-production

WHO: Mastercard

WHAT: Mastercard has been a longstanding partner of Create & Cultivate, an online community that hosts events to help women create and cultivate the career of their dreams.

BMF was tasked to produce a Mastercard Priceless Lounge and Content Studio space where guests could review statistics surrounding women-owned businesses, share ideas that sparked their businesses (in a group art wall), and get their digital portrait drawn by the insta-famous illustrator Meagan Morrison.

Our team also produced a Marketplace to highlight 5 women owned small businesses whose ideas started something priceless, giving guests a chance to shop these coveted brands.

WHY: This activation was an effort to promote Mastercard’s tools for women in business, as well as their campaign “Her ideas start something priceless”.

WHEN: April-May 2019

WHERE: Create & Cultivate conference in Brooklyn, NY