ABG Fashion Week
- Marina Shalman
- Oct 2, 2020
- 1 min read
Updated: Oct 14, 2020
Mobile Shopping Activation in NYC and Boston for 5 brands.
Agency: BMF
Role: Site Producer
WHO: ABG Brands, including Nine West, Vince Camuto, Juicy and Aeropostale
WHAT: Our team was tasked with creating a mobile shopping event for ABG brands. A pop-up truck was designed to feature the cult favorite clothing brands that no longer had a retail store presence.
Guests joined this activation to explore fall collections, shop exclusive looks and share insta-worthy content for a chance to win coveted prizes.
WHY: To bring awareness to ABG brands during Fall Fashion Week and to give a physical presence to brands that used to have storefronts and now only live online.
WHEN: August-September 2019
WHERE: NYC and Boston
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